BE LATE – Wall clock

In a world that often glorifies punctuality and values every minute of our day, it may seem counterintuitive to emphasize the importance of being late.

Dimensions: 30 x 5 x 30cm

Brutto means “ugly” in Italian and is perhaps the adjective we hear most during a day. Ugly is relative. It exists only because beauty exists, but it is relative. For us what is beautiful is bad and what is bad is beautiful.